It used to be strategic. You’d dedicate your energy to pinpointing the most pressing issues and deploying resources to where your business needed it most. 

You were methodical. You were meticulous. You played it smart, knowing the game is played in years (not days). 

Today, the internet rewired our expectations of growth. 

If you we’re seeing 10x gains, you were doing it wrong. And too many founders, CEOs, and owners of small service-based companies spread themselves thin by trying to grow in every direction. 

It’s not your fault. It’s easy to mistake movement for progress. Even salt water will quench your thirst, if only for an instant (just to be thirstier moments later). 

Even the smartest, most aware founders, CEOs, and business owners get lost in the thick of it, and forget to take step back to think “what’s the real problem I need to be solving, here?” 

Time wasted, resources drained, and the real A+ problem(s) left unresolved.

Add up the time and money spent on these misdirected efforts. I’d bet you’d be a lot less stressed (with a much bigger bank account by now).

It always comes down to common mistake → solving the wrong problem.

It isn’t just inefficient — it’s detrimental. Many founders, ceos, and owners of small service-based businesses are still bogged down by this misguided focus, and lack clarity as to what they need to be doing. 

It’s time to focus.

It’s time to simplify.

It’s time to get insanely clear on the A+ problem, so you can grow your business strategically (and on your terms).

Introducing Flashlight, a thought-sparring service designed to deconstruct your business’s A+ problem(s). 

Perfect for the think-out-loud-type, verbal processors who have the mental firepower to find it easy to solve other people’s problems, but can get stuck overthinking on their own.    

Here’s how it works:

→ We break down your most pressing challenges
→ We deconstruct them so you understand them from every angle
→ We zoom out to connect the dots and see how they are impacting your business big-picture

Designed to be simple, straightforward, and obvious:

→ It’s a single session (up to 3 hours, but if needed I’ll go longer)
→ Fixed fee, one-time payment ($400)

Pure dedication to understanding the problem(s).

Despite being a ‘problem-solver’ you forget the first rule of problem-solving: “You can’t solve a problem well, without knowing what you’re solving for.”

It’s the same reason quarterbacks watch game film, therapists study a patient’s history, and mechanics run diagnostic tests.

This is my specialty. I help you see what you’re not seeing → like a flashlight in the dark.

I’m not a marketer, accountant, salesperson, designer, or fulfillment specialist. I don’t try to be. My job is to help you understand the problem so well that you see the obvious solution.

If you’re a founder, ceo, or owner of a small service-based business, who thrives from thinking-out-loud and eager to grow your business (strategically, not recklessly), book a free discovery call to see if we’re a good fit.

Flashlight: Find the real problem(s) hidden in the dark.